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Speed Dating Marketing Technology Solutions
I’d say this is pretty accurate. via Digiday.
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LEGO is awesome
So much to feel good and inspired about in this video: Also…if the kids ever wanted to know how tall a LEGO tower could get before the bottom brick would be destroyed, well, the BBC has the answer:...
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Shared Media Should Be Added to Paradigm of Paid, Earned and Owned Media
Paid, Owned and Earned Media have definitely entered the marketing lexicon – indeed, one of my clients last year was very focused on maximising both the reach of their owned properties and the way in...
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Media Planning and Ad Sales
So true…so funny…especially the bagels and swag… Some NSFW language in there as well.
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Power of Creatively-led Online Storytelling
When we look at our new tool box for building brands and shifting product, one of the main benefits for social media is the ability to tell long form stories. These stories don’t take any less...
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You Probably Shouldn’t Watch It on the Sleigh
A few weeks ago, I discussed my favourite ads of the year with Globe and Mail reporter, Susan Krashinsky. On Friday a compilation from industry luminaries was published and today, the ad I nominated,...
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Doritos Mariachi
Only people in the UK will get this one but I love what Doritos is doing – presumably the brief was something “adding a bit of mexican makes everything better” so the creative expression was to create...
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Maybe there is a future for newspapers after all
Or, like one of the first comments says, maybe you could have given these execs an ipad with a wireless connection. by Duval Guillaume, the agency that has become “the reigning king of online viral...
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Howard Gossage on Native Advertising
I’m listening to Mitch and Joe talk about native advertising and this Gossage quote keeps coming back to me: I also rather enjoyed reading these two quotes:
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Be one of one
Really like the sentiment behind this Dr Pepper and Diet Dr Pepper ad. The production steers into “cheesey soft-drink land” a little too much for me but its understandable for a mass brand like Dr...
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Coca-Cola’s Polar Bears by Ridley Scott
A few months ago, I blogged about Tony Scott’s history in advertising after his passing. Here, his brother Ridley, goes back to his own advertising roots for Coca-Cola in this very charming piece of...
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3D Projection Mapping – Getting Better Each Year
Like Faris, I too love 3D projection mapping, a still-nascent production art but one that is improving year over year. It is a fabulous canvas for creativity; hoping to see more executions like this as...
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Agency/Millennial Tension
Digiday has an interesting series of articles asking millennials about their trials and tribulations at agencies, and vice versa with agency executives. The millennial view of agencies Let’s start...
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Mash-up Culture
The creativity of the internet strikes again! Football commentary mixed over hockey highlights…love the south american passion and geordie soliloquy. “Just like betamax, they simply do not make them...
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Paperman by Disney
A wonderfully romantic piece of storytelling, the way only Disney knows how. Definitely worthy of an Oscar nomination. via Danie.
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Evolving the social language of the web
Blogs allowed anyone with an internet connection to be a publisher. MySpace/Facebook allowed anyone to connect with anyone else. YouTube allowed anyone with a video camera to connect their videos with...
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Vines and thoughts on Vine
Per the BBC, ad agencies are getting a little obsessed with Vine - demonstrating professional amateurism in the creative and creating process. Here are some of the experiments I’ve created or been...
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Toronto Skyline
A break from the usual programming to share this gorgeous image of Toronto’s quite striking skyline. Now, if only we can get rid of the horrendous Gardiner/Lakeshore Boulevard to connect Toronto with...
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