Per the BBC, ad agencies are getting a little obsessed with Vine - demonstrating professional amateurism in the creative and creating process. Here are some of the experiments I’ve created or been featured in:
Office decor has been a popular subject
Jacques plantes vine.co/v/bnnq2tTdJz2—
Ed Lee (@edlee) February 06, 2013
PR huskies vine.co/v/b15xpEXmPT3—
Ed Lee (@edlee) February 01, 2013
Anna wintour room @ddbcanada vine.co/v/b1iJaWgUgFz—
Ed Lee (@edlee) February 01, 2013
Vine has been a good decompressor during meetings
Back at it with the crew @chroma @edlee @hartlisa vine.co/v/bn1UTriPzFX—
Joe Dee (@joedee) February 06, 2013
Naturally, food has come under the microscope
Banana bread and red wine diet. #dinner vine.co/v/bnzlLrDE2qi—
Ed Lee (@edlee) February 05, 2013
I said goodbye to the Canadian penny
Goodbye Canadian #pennies vine.co/v/bnu5Q9YtaY3—
Ed Lee (@edlee) February 04, 2013
…and played with my kid’s toys
When #dragons attack… vine.co/v/b1Dxdrb3Pdz—
Ed Lee (@edlee) February 03, 2013
As with all new technologies, I can’t help but wonder if this is a fad that will rise up and then fade away. Given Vine is developed by the folks that brought you Twitter, I’m curious to see how this will play into its future product development and advertising plans. For now though, I’m enjoying playing with Vine and, more than that, enjoy looking at the world through a new lens – would that make an interesting six seconds? – which makes me feel more creative, rather than be a creative.
