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What Marketers Need to Know About…Inflation
The strategy team at Venture Play has started writing a weekly newsletter focusing in on things our clients and companies in the District Ventures Fund may want to know about, which I’ll start to...
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Brands and the Metaverse…a Primer
WHAT: Technologists and futurists talk about it daily. The markets couldn’t fund it fast enough. Facebook changed its name to it. It’s supposed to be worth almost a trillion (with a “T”) dollars in...
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The Underwear Recession Indicator
WHAT: There are no shortage of technical indicators that a recession is coming. From the inverted yield curve to the Federal Reserve’s probability model, financial wonks can dive into the minutiae to...
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11 bullet points on awards
One week this summer, along with being trained by a new puppy, hosting a 5yr old’s birthday party and having a long over due vacation, I was lucky enough to judge the Strategy Awards. I had a bunch of...
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Generational Guide: Understanding Gen Z Consumers
WHAT: Gen Z is the second fastest growing generation in Canada, growing 6.4% between 2016 and 2021 (millennials are growing the fastest at 8.6%). With this growth comes increased spending power so...
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The Problem with 1% Better Every Time
Like many new converts I’ve become somewhat of fervent lover of my Peloton. In the first few months last year, I was riding 2-3 times a week. When I found out there was a Google Sheets template to...
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Snack Time; All The Time
Young woman holding bowl with snacks WHAT: Whether it’s because there’s more WFH, the increased pace of the modern world or simply the changing consumer tastes, snacking is at an all-time high and...
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Eating, and Changing, Our Feelings
WHAT: Do you need coffee to start your day? How about a “stick to your ribs” meal to comfort you on a cold evening? Or maybe a glass of red wine to soothe the nerves over dinner? We’ve long known how...
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Le Creuset Mystery Box Masterclass
In 2017, to publicise his keynote at CommsCon, Faris Yakob wrote that “everything is PR”. It was a bold, provocative statement at a time where we really were at the start of the attention economy. It...
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Never mind the quality, feel the width
We’re all feeling the width of advertising these days. Either as a consumer being bombarded with what seems like a never-ending stream of ads or as a practitioner where the media requirements for...
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