Clik here to view.
Yacht House Music could be the sound of the summer
There’s a new genre emerging this summer but it’s less about music — and more about how people are feeling. It’s called Yacht House, a mash up of Yacht Rock wtih Deep House and some DJs think it could...
View ArticleClik here to view.
From BTS to Boba: The Asian Influence Shaping Your World
I’m not sure about your house, but in mine it’s hard to escape the massive Netflix hit, K-Pop: Demon Hunters. It’s dominating the music charts, the box office, the streaming data and now even my...
View ArticleClik here to view.
Never mind the quality, feel the width
We’re all feeling the width of advertising these days. Either as a consumer being bombarded with what seems like a never-ending stream of ads or as a practitioner where the media requirements for...
View ArticleClik here to view.
Le Creuset Mystery Box Masterclass
In 2017, to publicise his keynote at CommsCon, Faris Yakob wrote that “everything is PR”. It was a bold, provocative statement at a time where we really were at the start of the attention economy. It...
View ArticleClik here to view.
Eating, and Changing, Our Feelings
WHAT: Do you need coffee to start your day? How about a “stick to your ribs” meal to comfort you on a cold evening? Or maybe a glass of red wine to soothe the nerves over dinner? We’ve long known how...
View ArticleClik here to view.
Snack Time; All The Time
Young woman holding bowl with snacks WHAT: Whether it’s because there’s more WFH, the increased pace of the modern world or simply the changing consumer tastes, snacking is at an all-time high and...
View ArticleClik here to view.
The Problem with 1% Better Every Time
Like many new converts I’ve become somewhat of fervent lover of my Peloton. In the first few months last year, I was riding 2-3 times a week. When I found out there was a Google Sheets template to...
View ArticleClik here to view.
Generational Guide: Understanding Gen Z Consumers
WHAT: Gen Z is the second fastest growing generation in Canada, growing 6.4% between 2016 and 2021 (millennials are growing the fastest at 8.6%). With this growth comes increased spending power so...
View ArticleClik here to view.
11 bullet points on awards
One week this summer, along with being trained by a new puppy, hosting a 5yr old’s birthday party and having a long over due vacation, I was lucky enough to judge the Strategy Awards. I had a bunch of...
View ArticleClik here to view.
The Underwear Recession Indicator
WHAT: There are no shortage of technical indicators that a recession is coming. From the inverted yield curve to the Federal Reserve’s probability model, financial wonks can dive into the minutiae to...
View ArticleClik here to view.
Brands and the Metaverse…a Primer
WHAT: Technologists and futurists talk about it daily. The markets couldn’t fund it fast enough. Facebook changed its name to it. It’s supposed to be worth almost a trillion (with a “T”) dollars in...
View ArticleClik here to view.
What Marketers Need to Know About…Inflation
The strategy team at Venture Play has started writing a weekly newsletter focusing in on things our clients and companies in the District Ventures Fund may want to know about, which I’ll start to...
View ArticleClik here to view.
Some Interesting Trends for 2022 and Beyond
It is December so it’s time for a lot of looking for guidance into how the next year or so will go. There are lots of good one’s out there. I sent Pinterest’s 35 trends and 175+ predictions to a...
View ArticleClik here to view.
Going to work
Or to borrow a phrase from Heat, Is the action the juice or is the juice the action? When watching sports these days, its common to hear a commentator talk about one of the players “doing their work”...
View ArticleClik here to view.
Marketing during a recession
Like most people, I have a visceral reaction to the word recession and can map my career against the recessions I’ve lived through. While no two recessions are the same, it doesn’t mean we can’t learn...
View ArticleA funny thing happened on the way to the forum
I was on a bike ride through the Toronto trails, coming downhill on a steep track and ahead of me there were two women walking side by side, deep in conversation. I rang my bell several times but they...
View ArticleThe Quarantine Diaries – Calgary Edition
Everything is changing, seemingly day to day in the wake of COVID-19 and the advertising business is no different. The Message put out a call for folks to tell them about the new normal they are...
View ArticleOn brands and branding
What is a brand and why do so many organisations spend so much money asking very smart people to dedicate so much time to them? Way back when, brands were logos and colour schemes. Kellogg put his...
View ArticlePresentation Tips for Agency Life
When I was writing last week’s post on the new business process, I started to conflate the idea of the pitch process with the presentation itself – and as the list was getting a little unwieldy so I...
View ArticleWhat can go wrong, and right, during a pitch
I love a good pitch. The chaos, the creativity brought into sharp sharp focus by the constraints of time, the late nights, the camaraderie and the sheer relief at the end of it. By no means am I an...
View Article![ONEW – KAKERA -Unmei no Piece- – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music221/v4/d0/fb/86/d0fb86a5-ba60-4bea-41fb-7f54c125f518/VEATP-45908.jpg/296x296bb.webp)
/pic9814888.png)
